Coffee Cupping

What is Cupping at EACMC?

Coffee Cupping :- A Global Quality Benchmark & Market Opportunity

At EACMC, cupping is a professional coffee tasting and evaluation experience that connects East African producers with international buyers, roasters and quality professionals. It’s both a discovery platform for unique coffee profiles and a bridge to commercial engagement.

2026 Events

Why Cupping Matters - Value for Producers & Buyers

Quality as Currency

Cupping establishes a shared sensory language for assessing body, aroma, acidity and flavour ; the foundation of specialty coffee trade.

Commercial Matchmaking

Buyers, roasters and exporters experience coffees side-by-side, enabling direct commercial conversations and sourcing decisions.

Traceable & Transparent Profiles

Every sample is evaluated consistently, giving participants confidence in origin characteristics and market potential.

Global Coffee Standards

Aligns East African coffees with international quality benchmarks, enhancing visibility in specialty and premium markets.

How Cupping Works @ EACMC

How Cupping Works @ EACMC

Step 1 – Submit Samples

Producers or exporters provide roasted samples that represent their best lots.

Step 2 – Professional Protocol

Sessions follow internationally recognised cupping procedures, creating uniform conditions for evaluation.

Step 3 – Tasting & Scoring

Qualified cuppers evaluate sensory attributes — aroma, acidity, sweetness, body and finish — to produce descriptive profiles.

Step 4 – Feedback & Discovery

Buyers and roasters can compare lots, discuss profiles with producers, and explore commercial partnerships.

Types of Cupping Participation

Open Cupping Table (Standard)

Curated Buyer Cupping

Exclusive Brand Cupping Pavilion

Target Groups

Who Should Attend

Ideal for:

Coffee Producers

Cooperative Unions

Exporters & Traders

International Roasters & Buyers

Reserve Your Cupping Slot

Notes:

  • Cupping participation is available as a standalone registration or as an add-on to delegate/exhibitor passes.
  • Priority scheduling is offered on a first-come, first-served basis.