At EACMC, cupping is a professional coffee tasting and evaluation experience that connects East African producers with international buyers, roasters and quality professionals. It’s both a discovery platform for unique coffee profiles and a bridge to commercial engagement.
Cupping establishes a shared sensory language for assessing body, aroma, acidity and flavour ; the foundation of specialty coffee trade.
Buyers, roasters and exporters experience coffees side-by-side, enabling direct commercial conversations and sourcing decisions.
Every sample is evaluated consistently, giving participants confidence in origin characteristics and market potential.
Aligns East African coffees with international quality benchmarks, enhancing visibility in specialty and premium markets.
Producers or exporters provide roasted samples that represent their best lots.
Sessions follow internationally recognised cupping procedures, creating uniform conditions for evaluation.
Qualified cuppers evaluate sensory attributes — aroma, acidity, sweetness, body and finish — to produce descriptive profiles.
Buyers and roasters can compare lots, discuss profiles with producers, and explore commercial partnerships.
Ideal for:
East African Coffee Market & Conference (EACMC) is the premier event bringing together coffee producers, roasters, exporters, buyers, and industry leaders from across the world.
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